Thursday, August 16, 2018

Bad Blood by John Carreyrou | 3 Things You Should Know Before Buying

3 Things You Should Know Before Buying

BridgeHouse Marketing | Terry Jensen | The BridgeHouse Book Club | Bad Blood by John Carreyrou

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1. About the Author

John Carreyrou is an investigative reporter for the Wall Street Journal, who has won multiple awards for his work including two Pulitzer Prizes. His articles are widely heralded for uncovering corporate scandal and exposing fraud. Suffice to say, the power of his pen has brought the wrath of several dominant people most would run and hide from.

His most recent series of articles spawned a book, Bad Blood, and sparked the spectacular fall from grace for Elizabeth Holmes and her blood testing company Theranos. The author's effort to maintain confidentiality for his sources is challenged repeatedly, and once again showcases the terror of living day-to-day as a corporate whistleblower.





2. My Takeaways from the Book

This is a truly incredible story of narcissism and deception in modern day Silicon Valley where its startup leaders are often treated like gods among mortals. Depending on your standpoint considering venture capital and the billions of dollars dumped into startup companies with wild ideas and disruptive technologies, the Theranos story teeters on both good and evil.

Elizabeth Holmes idolized former Apple CEO Steve Jobs, down to his mannerisms, the clothes he wore, and his oft boorish management style. At 19 years old, the Stanford dropout founded a company with fantastic concepts for blood testing and analysis later known as Theranos. The concept is spellbinding. In fact, while reading the book I regularly found myself rooting for Theranos to substantiate its technology and win the day for the human race. It was not to be.

But along the way, the blinding quest for world altering disruption in the medical industry develops into a deception that snowballs almost uncontrollably. The unbelievable part is how Elizabeth and her #2 (and love interest) are able to dupe some of the most celebrated investors, business people, politicians, and thought leaders in the world into shamelessly promoting the company and its bogus technology




3. Review & Recommendation

I deeply enjoy reading about business, particularly startup companies, and the trials and tribulations of scaling and surviving. In fact, it is the reason I developed and worked for a number of small startup companies and why I founded a marketing agency to support the growth of local businesses in the digital age.

Although not as top-of-mind for teenagers and 20-somethings, the rest of us are keenly aware of our health and the responsibility to monitor it. But no one is excited about needle pricks and giving blood for examination. Elizabeth Holmes' dream was to provide the technology for real-time blood analysis by way of a harmless finger prick. She summoned Steve Jobs' passion in her efforts to encase the technology in sleek, tiny packages. Again and again, I found myself hoping it would become a reality at the turn of each page.

But the line between fantasy and reality is too often shrouded by hope, and hope ultimately doomed Theranos. As hope slowly decreased, paranoia in the company took over. Their efforts to cover tracks, control employees, dupe prospective clients, and shake down whistleblowers is legendary - and frightening. How can someone with such a grand vision for saving humanity be convinced to willingly put it in harm's way?

Buy Bad Blood and draw your own conclusions. Trust me, you will enjoy every page.




About The BridgeHouse Book Club

Terry Jensen is the Founder of BridgeHouse Marketing, a Digital Marketing Agency located in Redding, California. He is an avid reader with specific interest in marketing, advertising, sales, sports, basketball, coaching, consulting, investment, real estate, digital marketing technologies and practices, electronics, business, motivation, and self improvement. All views expressed in The BridgeHouse Book Club are intended for use as you see fit and not necessarily indicative of any beliefs, views, or practices listed within any certain book. In layman's terms, these are Terry's thoughts and words on a book. If you find value, that was his goal!

Terry Jensen | BridgeHouse Marketing | The BridgeHouse Blog








Thursday, May 31, 2018

The 10X Rule by Grant Cardone | 3 Things You Should Know Before Buying

3 Things You Should Know Before Buying

BridgeHouse Marketing | Terry Jensen | The BridgeHouse Book Club | The 10X Rule by Grant Cordone

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1. About the Author


If you have not heard of Grant Cardone and you are in sales or marketing currently, well then, shame on you. He is a best selling author, self-made real estate and sales training millionaire, and on top of many other awe-inspiring accomplishments, he is a charismatic and motivated dude who knows how to deliver his message.

When it comes to sales training, Grant is a fire-breather. Knowledgeable and capable are not adequate descriptors, nor would he allow for any other title except for the best. While he exudes confidence, his charm is remarkably powerful due to its ability to present as down-to-earth and relatable.



2. My Takeaways from the Book


I have read many, many books on sales, I enjoy digging through the content seeking those few special nuggets that imprint my mind for future recollection and use. What can I say? I loved sales and marketing so much that I founded my own digital marketing agency so I could live and breathe it daily.

The most essential point in the book is right there, emblazoned on the book jacket. 10X. Mr. Cardone's mission is to teach you the value in goal setting on an almost obscene level. If you fancy yourself closing 10 sales this month, then The 10X Rule states that you shoot for 100 sales and go down swinging with any number within. When (and if) you apply his other notable sales tips to do so, you may well find yourself with 40, 60, 80, or yes, maybe even 100 or more sales for the month instead of the paltry 10 you originally under-projected for yourself.

It sounds simple right? And yes, I agree it is. But the power of this book is in the way Grant convinces you. He is performing 10X doctrines while teaching you 10X doctrines. You not only get the blueprint, but you hear it in action (with the audio book version - highly recommended).



3. Review & Recommendation


Grant Cardone's teaching methodology is wildly hypnotic and highly motivating. In fact, I would rate this book, in particular, as one of the most captivating books on sales that I have ever read. The audio book is chocked full of additional goodies and packaged into a nuclear powered sales seminar that looks like a book.

Notable to me, is the fun and motivating nature of the sales tenets he lives by and teaches. Although I have heard and read many of them in other areas, by other authors, Grant's system feels unique. It seems modern yet overtly based on that which has been proven effective over hundreds of years.

Here's the bottom line. If you are in sales, buy this book. If you are a business owner, 
buy this book. If you feel like there's a little more to life than toiling away at the factory for a meager wage and lousy benefits, buy this book.




About The BridgeHouse Book Club


Terry Jensen is the Founder of BridgeHouse Marketing, a Digital Marketing Agency located in Redding, California. He is an avid reader with specific interest in marketing, advertising, sales, sports, basketball, coaching, consulting, investment, real estate, digital marketing technologies and practices, electronics, business, motivation, and self improvement. All views expressed in The BridgeHouse Book Club are intended for use as you see fit and not necessarily indicative of any beliefs, views, or practices listed within any certain book. In layman's terms, these are Terry's thoughts and words on a book. If you find value, that was his goal!

Terry Jensen | BridgeHouse Marketing | The BridgeHouse Blog